One of the most challenging aspects of starting or purchasing a cleaning company is figuring out how to attract and keep customers. The good news is that there are more channels than ever for promotion and communication; you just need to know where to start.
There are a few things you should understand about how to find clients for a cleaning service before you start.
Creating a marketing strategy
It takes strategy to know how to market a cleaning firm and attract customers.
Determine who you are attempting to reach and what these individuals are looking for in a cleaner. Then think about the best ways to get in touch with them, whether it be through more modern channels, like social media, or simple methods like posting fliers.
Corporate entities, event venues, busy families, and homes can all be potential clients for cleaning agencies. You may generate inexpensively priced advertisements that target any of those particular demographics if you set up a Facebook or Instagram company profile.
Make sure to approach every advertisement you design with simplicity. The more succinct, inventive, and basic your message, the better. Concentrate on essential selling features in one advertisement and customer testimonials in another.
Printing business cards is another step in learning how to obtain cleaning clients, especially if you intend to go to conventions or trade shows.
Customer recommendations
Even while asking for a referral can be intimidating, it’s a certain approach to quickly find cleaning clients.
Here’s a tip on how to attract clients for commercial cleaning: avoid the hard sell. Just be yourself. Everyone needs assistance from time to time, and so long as you ask for help politely, there is nothing wrong with asking for assistance.
Anyone you know, including friends, family, and even previous clients, may provide a referral.
In a similar vein, you can use any recommendations you receive to generate internet testimonials for your company. A potential customer is more inclined to look into your services if there are more good reviews that are linked to your website.
Do you run a cleaning business?
Whether you work as a freelance personal cleaner or own a commercial cleaning company, there are undoubtedly risks associated with all that shining, scouring, and vacuuming.
There is a cost associated with damaged things and, occasionally, injuries. In the worst-case scenario, you could face a legal accusation that puts your entire business on the line.
Don’t overlook the importance of insurance for cleaners. It keeps you cleaning worry-free by covering any costs of a claim made against you or your business.
Coupons/Discounts
Most individuals won’t test out a product or service if they believe that doing so them a lot of money or time.
Offering vouchers or discounts occasionally can help to entice customers to try your cleaning services.
Usually, businesses will provide a customer with a discount on their initial service. A new customer may feel special and be more likely to try it if they don’t have to spend as much money as a frequent customer.
Many establishments also provide a “buy one, get one free” or “bring a friend” deal to entice clients to bring additional friends, increasing the number of patrons.
Focus on offering a sustainable business
Some clients are drawn to businesses that champion deserving causes like recycling and sustainability. Every spring, leverage Earth Day as a promotional campaign. In addition to celebrating the occasion, you can organise a charity event or support a nearby fun run to inspire the participants to think of entertaining methods to protect the environment.
Optimize the content of your website
There is no point in having a website if people do not find it. Determine the types of keywords people may use when searching for your business and ensure your main website pages are optimized for those words. Do your homework if you want to be the authority in your sector and have the solutions your clients require.
Ensure that users can navigate and engage with your website. Keep written content, such as blogs, approachable and succinct. Most organisations will link to their most impressive customer reviews and include a few striking graphics.
Promote your services on social media
Another quick way to get cleaning clients is to have a strong web presence. A website that attracts visitors and describes your services is crucial, but social media may disperse such services in interesting and novel ways across the Internet.
Make the most of the abundance of communication channels available to you through social media. For example, you can use YouTube to create a video blog about your regular work activities, or post before and after images of your work on Instagram, Facebook, Pinterest, and Twitter.
Upload images and information on a regular basis to keep your online presence interesting. While some companies would only do it twice or three times per week, others may be as ambitious as to post fresh images, videos, or blogs every day. In either case, posting fresh content helps you regularly connect with customers.
Creating Facebook advertising is another excellent technique to increase your clientele and develop your company.
Make professional connections
Knowing how to quickly attract cleaning clients is one thing, but understanding how to develop a professional network—which you’ll primarily do through networking in person—is quite another. Attending conventions and other networking functions is a great way to develop business contacts. Additionally, you can pose questions and perhaps distribute business cards.
Keep in touch with members of your network and treat them like people, not simply links.