Each and every true estate agent has used some kind of actual estate postcard promoting over the span of their profession. Yet many of these agents waste thousands of dollars a year for the reason that they don’t make intelligent choices about who to send their actual estate mailings to and what the mailings should really include.

As an agent for the past decade, I have made a excellent living by employing genuine estate mailings to create expired genuine estate listings. This report will clarify how I do it and how you can use genuine estate postcard advertising and marketing to beat your competitors and dominate your neighborhood marketplace. The ideal element is, if you use these actions, you’ll save thousands of dollars each and every year on your mailings and sell far more houses than you ever have!

Step 1: Target Your Real Estate Mailings

The largest error agents make when starting a advertising and marketing campaign is to make their address list far also big. The typical considering amongst agents is that the more folks they mail to, the additional business enterprise they will get. Even though this may possibly be correct, few agents know how to mail to a much smaller sized list and nonetheless produce the very same amount of enterprise. Over the years, I have steadily decreased my mailing list size although drastically increasing my income. Here are the tricks I use:

With rare exception, I no longer mail to entire neighborhoods (or “farm”). Instead, I target only expired actual estate listings and those that have been withdrawn from the market.
After I determine the expired and withdrawn houses, I determine the residences I want to marketplace to. If a household is in a slow moving or depressed area, I take them off my list. I only target properties that have a higher probability of selling. My understanding of the industry makes it possible for me to identify these homes swiftly, but some properties I require to do extra study on. While this may possibly take five-ten minutes per home, it will save time and revenue on the genuine estate mailings (see beneath)
I scan every single of the expired true estate listings for the words “Brief Sale.” If buy real estate franchise desires to negotiate a short sale with the bank, it is nearly under no circumstances worth my time or the expense to add them to my campaign.
It might seem tedious, but these methods will identify a list of residences in your industry that are worth your total attention. Getting a hugely targeted list of one to two hundred properties is far more valuable than having a list of thousands of houses that may not be searching to sell.

Step two: Sensible Genuine Estate Postcard Advertising

Now that you have spent the time to research and recognize the withdrawn and expired genuine estate listings, you happen to be ready to out-market place your competitors.

Though the rest of the agents in your market will have spent all of their dollars sending one postcard to thousands of people, you can now commit much less cash sending various postcards to the little, targeted list you have produced. Here’s a list of items I send out to my smaller list:

On the very first day the listing comes off of the marketplace, I send a jumbo, complete colour postcard to the homeowner. This postcard demands to be big and impressive, because the day the dwelling is off the market place, lots of agents will send their 1 and only postcard to the home. Make yours stand out.
On the second day, I send an additional postcard to the residence. This is typically a smaller, complete colour six x 4 postcard. Make this postcard look equivalent to your very first (i.e. identical logo, colors, and so on). For my true estate postcard advertising campaign, this postcard tells the homeowner that I definitely want to sell their household and I under no circumstances give up.
On the third day I send an additional jumbo full color postcard. It uses the identical logo, colors etc, and says anything to the effect of “See, I told you I in no way give up.”
Two days Later, they acquire another postcard asking “Don’t you want to sell your property? Why haven’t you referred to as?” My competition gave up on day two. I now have 4 advertising pieces delivered to this homeowner. The homeowner knows who I am and they know I want to sell their residence.
The response to this campaign is incredible and whilst I do devote the dollars to send 4, complete color postcards (and sometimes a fifth comply with up), due to the fact I was sensible about my list, I am spending significantly much less than my competitors and my actual estate postcard marketing campaigns have an unbelievable price of return!

Step 3: Save Even A lot more Cash on Your Real Estate Mailings

If you adhere to my measures, you will already be saving thousands of dollars on your real estate marketing and advertising although producing a lot more money. Here’s how to save even far more on your true estate postcard marketing:

Use on line printers and use a coupon! Several on the internet printers that deliver postcard printing present promotions and discounts.
Order your postcards in bulk all at when. I use the same postcards for every property, so I order all of my real estate postcard marketing materials at the exact same time. I order them with no postage and have them mailed to me. I then print out labels and affix the postage myself for every mailing. Most suppliers give discounts for orders more than 500 pieces.