We have almost all heard ” Never place all of your eggs in one basket” and “You ought to diversify your investment decision portfolio for a greater ROI (Return on your investments)”. Together with the economy in such economic crisis suitable now each involving these phrases maintain correct. I would really like to add a fresh phrase for just about all Massage Therapists to contemplate “Diversify the List-of- Services for a much better ROC (Return of Consumers ).

I teach a relentless education workshop about Marketing and Consumer Retention. In the course of your class I write the phrase “MASSAGE” on the particular board and request the attendees precisely what they see, naturally they say typically the word Massage, which often tells me at the least they can just about all study. I next ask them to appear closer because the phrase is a lot more compared to 1 -dimensional it really is their item /service what they present their customers. In case they need to be successful they will need to be able to diversify the phrase “MASSAGE” into a menu of services, merchandise and offerings.

Diversifying your solutions is a great way to boost your client base, frequency of client visits and improve your final conclusion. I have a single client who feels she cannot afford to spend for a 1-hour massage, on the other hand, she is going to come throughout twice a month with regard to two 30-minute periods, which is $16. 00 much more for each month compared to a 1-hour session. She feels this works far better for her monthly price range and it furthermore increases her rate of recurrence of visits. When I had certainly not diversified my services to include things like the 30-minute session, I would not need this specific superb woman because my client.

Pre-paid packages are yet another fantastic item in order to add to your menu of solutions, specifically when typically the economy is distressed. Packages permit an individual to preserve consumers coming in about a normal basis while supplying them a price break of $ 5. 00 in order to $ ten. 00 off each program. When instances are challenging clientele will start cutting their budgets. Many of them comprehend of which appropriate now is the time they will definitely will need a massage but question if they could nevertheless afford it. By diversifying your menus of services to be able to include Pre- spend packages your clients will see this specific as an approach to continue to be able to care for their effectively – becoming even though keeping a small money within their account.

Back again to that Advertising and Client Preservation Workshop. We keep on with the workout and I inquire the girls to appear at the word “MASSAGE” with a various place of eyes in addition to to now inform me what that they see. It is at this time they have an “Aha” time they start to get a diversified menu involving services which might appear one thing similar to this:

* 1-Hour Therapeutic massage

* 30-Minute Massage

* 90-Minute Therapeutic massage

* 2 -Hour Massage

* Various Pre-paid Packages

3. List of out- call massage services

2. Massage center in Marina (With typically the correct education)

* On- web-site seat massage ( Good advertising tool)

5. Corporate Chair Massage therapy ( Wonderful approach to build desk clientele)

* Store Products

* Gift Certificates

This List-of- Solutions leads to more enterprise possibilities regarding massage therapists, while generating them additional marketable to their particular customers and leads leading to Exercise Safety. This record also becomes the data therapists must use in their very own brochures and in their internet websites, which often are advertising and marketing items each therapists need to have within their advertising toolbox (this will be addressed found in 1 of the future articles).

At the moment I activity brand new Massage Therapists in order to make making their own List-of- Services a best priority for his or her practice. I also, problem all Veteran Counselors to pull out your present List-of- Solutions and make sure it is up to date. Have you recently discovered a brand new modality or added solution for your retail offerings which is not shown on your data? Have you designed new Client Maintenance programs (frequent client cards, client referral applications ) in addition to not updated the info or informed your clients involving the update? When either of these questions resonates with you, I question that you place on a various pair of eyes to guarantee that you will be diversifying your therapeutic massage services for a much better return in your rub efforts also to secure client retention during these hard economic times and beyond.
=