An write-up by John Giles in Fast Printing caught my attention yesterday. John is an advocate of workflow automation. Here is some of what John wrote.

If you strategy to be in the printing organization for a few far more many years, you need to embrace automatic technologies. You want to have a computerized estimating technique. You require to be utilizing the enterprise administration tools constructed into the programs. You need to be contemplating about what responsibilities you can automate. The margins are getting narrower for several fast printers. Automation may place the income again in the printing organization.

Placing the Cart Ahead of the Horse

John writes about the typical route in organization and a romance with production. I ask you, why do so a lot of printers and enterprise people emphasis on manufacturing automation when Income Automation is just as essential? I just really don’t realize this romance with machinery.

Make sure you recognize, I’m not disagreeing with John, I’m only suggesting that product sales should be in the entrance of the cart, not in the back again. A sale drives the enterprise. Doesn’t it make sense to invest in improving revenue by way of automation and workflow? Confident it does. This is really putting the horse in entrance of the cart, not the other way close to. At a latest printing exhibition, I shown my product sales automation workflow. Those who took the time to examine my product sales automation program understood how critical the revenue approach is.

When we are promoting to our buyers, it is crucial to uncover the ache of the client. At times the consumer doesn’t want to identify they have a dilemma. Occasionally the buyer is willing to overlook the dilemma they have. Our work is to assist them comprehend that unless they adjust, catastrophe may possibly hit them more challenging than they want.

Make Product sales Simple with Simplification and Visualization

When I display my revenue workflow chart to buyers, one of the reactions I get is how difficult the income workflow chart seems. I favor this response due to the fact it is straightforward to clarify. Once I inform them the revenue actions are instantly processed with the push of a button, they realize. They get fired up when they recognize that about 80 percent of the product sales steps are automated! It is the visualization that assists my prospective customers realize how income automation and workflow can be powerful.

Relating this simplification to pursuits and enhanced sales likely makes my work less complicated. I’m constantly attempting to find the visible example for simplification. Our potential customers can relate to visible illustrations and tales when we share them. In my circumstance, I usually share a story of a single quite pleased shopper who makes use of workflow and sales automation to carry out what took him four hrs of promoting, in 30 minutes. This very same consumer manages practically ten instances far more clientele than he did prior to. hr automation and others improve my believability and simplify my revenue remedy.