T-shirts? Trousers? Hats? Oh my! With so many various kinds of clothing available, a business start-up or perhaps a corporation considering its next marketing campaign could find it difficult deciding on what promotional and personalised clothing would be best suited to represent their business.

If you’re in the mood for something different – or perhaps your organization offers something a little different itself – then consider the hoodie… Custom printed and personalised hoodies already have many great uses in the wider world, such as for example:

Higher education – Hoodies have become popular with students of colleges and universities, branded with their institute’s colours and logo. A university society or business selling to students may choose to consider a personalised hoodie for his or her own purposes, either for his or her team/staff to wear or to sell to their customers.

Exercise – Some people like to exercise in hoodies, particularly in winter or in colder climates where a t-shirt is simply insufficient. Gyms and fitness trainers might prosper in providing branded hoodies with their clients, for them to wear both in and out of training.

Bad Bunny Merch – Hip-hop and grunge music are synonymous with the hoodie. Many bands and musicians sell personalised hoodies as part of their merchandising efforts. Therefore, it could make sense for a company in the music industry to get in on the act. Perhaps a musical instrument retailer or a record store should think about selling their very own promotional hoodies?

Since they have grown to be popular only a few short years back, hoodies have represented defiance, non-conformity and generally a method to stand out from the crowd and from the norm. While they could not suit all business and ventures, a personalised hoodie might be the perfect choice for a business that itself offers something that is clearly a little bit different.

Unfortunately, however, it must be noted that in some countries and cultures, the hoodie is frowned upon and associated with negative connotations. The hoodie provides anonymity of the person, meaning that someone with criminal intent may wear them to conceal their identities from police, security staff and CCTV cameras. With this thought, it must be remembered that personalised hoodies are just appropriate in certain situations and circumstances and may not be at all appropriate when worn using places. Then again, feel free to use this to your advantage: a hoodie may be perfect for a guerrilla marketing campaign or during an outrageous, over-the-top publicity stunt.