My primary focus in the video production enterprise is to figure out how I can use my talents as a video producer to make the most dollars with the least amount of work… all even though creating a enterprise asset that will someday allow me to retire and travel the globe though I’m nevertheless young adequate to in fact appreciate it!
My personal earnings has improved by about 750% since I began my video production small business back in 2000 and the gross sales revenue for the company has grown by over 1200% in the similar period of time.
I’m not anywhere close to my definition of wealthy but I am a heck of a lot closer now than I was 9 years ago when i started this journey as a video business enterprise owner. The point I am attempting to make in this article is that the turning point for my wealth and the accomplishment of my video business enterprise was when I decided to cease pursuing wedding video business and to focus 100% of my efforts on selling, creating and delivering corporate video presentations.
The fact of the matter is that when you sell a wedding video, you are asking a household to give you cash out of their private checking account. When you sell a corporate video, you are asking an individual to write you a verify out of their enterprise checking account.
The distinction is that businesses ordinarily have thousands, hundreds of thousands, millions or even billions of dollars they can tap into in order to obtain your services whereas a household (wedding client) typically has to go into debt to purchase your solutions.
Which group of persons do you believe provides the most opportunity for your video business enterprise?
Primarily based on Fresno videographer , I’d vote corporate every single time. Assuming you agree or at least that you are interested in exploring it additional, here’s some insight on generating the transition from wedding videography to corporate video production.
Please keep in mind that I have practically nothing against wedding videography and I know that many of you pick to generate wedding videos mainly because you do not love corporate video production. This post isn’t for you.
My uncle Grayson, also an entrepreneur, told me when I very first began my video production enterprise that I must constantly try to sell solutions that would enable me to make the most funds possible with the equipment/application I had invested in.
He added that to sell services that had been any less than the most your gear could create was not superior business enterprise and would someday lead to problems. I have to admit that at the time I didn’t truly recognize what he meant. Even so, after all the lessons I’ve discovered by possessing my feet in the fire, I know devoid of a shadow of doubt that he was and is absolutely correct!
Your $5,000 video camera can be utilized to generate a $two,000 wedding video. It can also be used to generate a $20,000 training video. The identical goes for your editing program, software program, and so forth. Assuming you are a fairly competent editor, you can possibly edit the wedding video in about 40-60 hours which indicates if you operate a standard function week of say 50 hours, you will be capable to create about $10,000 per month in income for your business enterprise.
And that is humping it… not leaving you a lot time to do anything else to make or run your video production organization.
You can plan, shoot and edit the training video in the similar 1 month period of time and due to the nature of the instruction video industry segment, you can command anywhere from $4,000 to $20,000 in costs per video. See where I am going?
Creating corporate videos will generate you anywhere from twice to 5 occasions the revenue in one particular month than wedding videos will make and you can do all or most of it with the same production gear and software program you have now.
So, you can dispel the myth that you have to have more gear to make corporate videos. It simply isn’t correct. You can rent what you don’t own and pass the costs by means of to the client.
Assuming that you are on the exact same page with what I’ve mentioned above, doesn’t it make sense to start to steadily shift your thinking to figure out how to get any or a lot of the corporate video small business in your location? Yes it does!
Even a modest share of the corporate industry will dramatically improve your revenue and therefore result in a fatter wallet.
I could create a book on moving from weddings to corporate (and some day I in all probability will!) but for the sake of my time and yours, I will limit this report to a little handful of recommendations.